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Knowledge Is Key
For Intelligent Decisions
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TomTom GO 740 Live
The 740 Live is positioned at the top-end of the TomTom navigation range, offering LIVE services like HD traffic and Google search, intelligent routing using IQ technology, voice control and lane guidance. The GO isn't omniscient, but it puts a good deal of information at the driver's fingertips with realtime traffic data, weather forecasts, live fuel pricing, and Local Search.
Additionally, TomTom Map Share is a user-generated map correction system that allows for map data to be updated more frequently, while IQ Routes looks at historical speed data to calculate the fastest route from point to point. Bluetooth handsfree calling and voice command help drivers to keep both hands on the wheel as much as possible. This is in fact TomTom’s first connected GPS navigation system which can provide the user with wireless real-time information.
The GO 740 Live sticks to the standard PND form. The device measures 3.4 inches tall by 5 inches wide. The unit is 0.9 -inch thick at its thickest point (center) and tapers to thinner edges. On the front of the device you'll find a 4.3-inch full-color touch screen with a 480x272 pixel resolution. On the back is the single speaker. The bottom edge is where the proprietary cradle connection can be found, as well as a microSD card slot, if you want to supplement the unit's 2GB of internal storage.
The GO 740 Live doesn't include the Fold'n'Go EasyPort mount that the One and XL models feature. Rather, the GO ships with a car cradle with a suction-cup mount similar to that of the EasyPort and a desk cradle for connecting the GO to a computer via USB for updating or charging.
The built-in wireless data connection offers a few new features that there weren't seen before on TomTom navigation units. The first is Local Search powered by Google, which puts rich points-of-interest data at your fingertips. Users can search for businesses and restaurants and receive detailed information about the results, including rating, payment types accepted, required attire, and more.
The GO 740 Live is also capable of delivering traffic information with real-time flow data (not just incidents), searching for the latest fuel prices in the area, and receiving local and five day weather forecasts. TomTom Buddies allows you to share your location with friends who also have a TomTom GO, and to send instant messages to one another. QuickGPSfix uses cellular triangulation to update the unit's location faster for a quicker satellite lock.
In addition to the live services, the TomTom GO 740 Live also features IQ Routes, a routing algorithm that considers anonymous historical speed data from you and other TomTom users to offer faster and more accurate routes. TomTom Map Share allows users to correct inaccurate map data (such as improperly named streets, turn restrictions, traffic direction, speed limits, etc.), add and edit points of interest, and submit those corrections to be shared with other TomTom users. Users can opt to receive Map Share updates, choose to only receive TomTom-approved updates, or receive no updates at all. Text-to-speech, Bluetooth hands-free calling, and voice command round out the GO 740 Live's impressive collection of technologies.
The 740 Live unit boots in about 4 seconds and achieves a satellite lock in about 49 seconds in a moderately dense urban area. Once the route is locked in, the GO 740 Live handles subsequent recalculations surprisingly quickly. The TomTom actually recalculates the route rather than simply attempting to get you back to the preselected one. The simple addition of a wireless data connection creates a quantum leap in the GO's level of functionality and utility. Traffic data is visualized as color overlaid on the map, while live fuel prices are called up at the touch of a button.
Google search is very useful though it's something that you'll want to do from a stopped vehicle, as entering search strings can require too much attention from a driver.
The GO 740 Live's primary competition is going to be the Garmin Nuvi 880. Both units feature live, connected, data services for traffic and points-of-interest search. While the Garmin's interface is slightly more polished and easy to navigate, the GO 740 Live's superior connected services give the TomTom user a bit more information about what's happening on the road.
Overall the TomTom Go 740 Live is an excellent navigation device. It has a wealth of features and options that should keep most users happy. It can be a complex system at first glance and will take a while to get used to. Although it may be a bit difficult for a first time GPS user, it's definitely a great choice for everyone. If you're on the roads most of the time, if cash is no problem, and if you don’t mind paying the ongoing monthly subs, then this is a system should be among the first on your sat nav list.
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