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DIRECTV's success in providing first-rate, culturally-relevant
programming continues with the addition of HYPE TV, the first and only
24-hour Caribbean music and entertainment channel. HYPE TV is
available on an a-la-carte basis with the purchase of any DIRECTV base
programming package.

Based in Kingston Jamaica, Hype TV is fueled by the pulsating rhythms
and vibrant traditions of the Caribbean and is designed for viewers who
have cultural ties or simply desire to learn more about the region's rich
heritage.

Why did DIRECTV decide to add this exciting channel to its international
packages? Because the number of people of Caribbean descent living
in the U.S. continues to grow, along with a corresponding demand for
programming pertinent to their culture. According to DIRECTV, by
offering the No. 1 entertainment channel in Jamaica, HYPE TV, with
programming that has never been seen in the U.S., DIRECTV helps
connect the Caribbean community in the U.S. to their roots, enabling
them to enjoy programming relevant to their way of life and interests.



Hype TV shares the Caribbean experience through music, fashion and
culture, with programming directly from Jamaica, Trinidad, Barbados, St.
Vincent and St. Lucia and featuring Dancehall, Soca and Reggae music.
Viewers may tune into Video Friday for its Friday night club setting, VTX
The Caribbean Video Countdown, which showcases the region's top
artists and features celebrity hosts from Caribbean music and fashion.

HYPE TV also takes an exclusive look at Caribbean fashion. Viewers may
tune into Style 360 for information relating to the fashion industry in the
Caribbean and around the globe. Also, HYPE 411 offers an edgy look
into the entertainment industry as a whole, with the latest news on the
Caribbean's premier players in fashion, as well as music and
entertainment.

In addition, for the latest news and updates, viewers may tune to
Caribbean Nightly News and The Best of HYPE. Caribbean Nightly
provides up-to-the-minute news, while The Best of HYPE offers a weekly
wrap of everything under the Caribbean sun.

Customers who want to subscribe to Hype TV must first subscribe to the
DIRECTV BASIC or DIRECTV PREFERRED CHOICE international base
packages, or to any TOTAL CHOICE or DIRECTV PARA TODOS base
package.

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