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Becoming one of the top television providers that offer its services to
hundreds of millions of potential customers means high responsibility.
It also means very intense competition. Cable TV providers and
Satellite TV providers are taking part in a fierce daily battle. Not only
by trying to lure existing customers to the other side, but also to get
new subscribers. However, Satellite providers like DIRECTV seem to
prevail for two reasons. The first, because they have more technological
capabilities than Cable. The other reason is the deals and offers for new
subscribers which seem to be hard to catch up with.

This tough battle is reflected not only by the company, but also by its
retailers. DIRECTV retailers know that no smart customer will disregard
great, attractive offers. That's why they are making the best offers on
the market, to pull new customers into their customers' evergrowing
pool. One of their significant incentives is that new subscribers don't
have to buy any Satelite equipment, and the equipment in installed by
a certified technician for free. They also offer free installation of a
4-Room System if you join their services. This is very tempting because
this way there won't be any more fights for the remote control.



Everyone will get to watch the show they want in their own room. New
customers to one of DIRECTV's retailers also get a free receiver upgrade.
You get to choose between a DVR and HD receiver. DVR means Digital
Video Recorder, and it comes with state-of-the-art technology. DVRs
digitally record and store 100 hours of programming, record two shows
at once, and also pause and rewind live television. The HD, or High
Definition, receiver allows anyone with a High Definition television to
finally realize what crystal-clear picture really means. Plus, there are
more High Definition channels being added all the time.

So whether you lease your DIRECTV System directly from DIRECTV or
from an authorized retailer, the company does its best to keep the
same level of client satisfaction. In order to maintain a constant high
level of services, DIRECTV has created a list of preferred online
retailers. All these DIRECTv retailers have been awarded their status
because of their commitment to the satellite TV supplier and its high
customer satisfaction standards.

The list of preferred DIRECTV retailers includes Direct Sat TV, Expert
Satellite and Direct Star TV. All these retailers offer not only the
entire range of packages and equipment, but also additional electronic
products to enhance the viewers DIRECTV home entertainment
experience.

All DIRECTV retailers must earn the exclusive right to display the
authorized Preferred Online Retailer logo and must renew their status
every year to ensure continued high levels of customer satisfaction.
When considering a subscription to DIRECTV, be sure to look for the
DIRECTV Preferred Online Retailer logo when shopping online.

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