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Knowledge Is Key
For Intelligent Decisions
Satellite Logic is a leading,
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It's not really a big surprise to see that DirecTV offers the Tivo DVR. As
soon as DirecTV started its HD (high definition) broadcast, they needed
a solution to enable HD recordings. Tivo was their best choice.
DirecTV and Tivo signed a long term contract, until 2015. The contract
calls DirecTV to market TiVo’s DVR products to new customers for the
first time since DirecTV began using a rival DVR. For Tivo, which is a
leader in the DVR technology, it is a great opportunity to access the HD
market. Since the HD market is the technology of the future, and Tivo is
expected to earn more per unit sold than with standard definition
recorders, the mutual interest of the 2 companies is pretty obvious.
DirecTV and TiVo began working together in 2000 when DirecTV offered
its clients Tivo's DVRs and services. Although over time the relationships
between the two companies became muddled, DirecTV has continued to
support TiVo service for existing customers. At the same time, the
subscription base has shrunk as boxes break and as subscribers leave
or upgrade to HD service.
With the new TiVo deal, TiVo gets a chance to serve DirecTV’s HD
customers. DirecTV will still offer its own set-top boxes to customers,
but the new TiVo box will be an additional option. This could boost
DirecTV's dealers' sales, after their subscriber base has been dropping
steadily due to increased competition from generic recorders from cable
and satellite operators.
The new TiVo-DirecTV DVR is expected to be available mid- to late 2009
and will support both companies’ features and services. Pricing for the
high-definition TiVo-DirecTV product has yet to be determined. Getting
into the high-definition market should benefit TiVo, as DirecTV
subscribers have been moving to HD but have not had a TiVo option
available to them.
So what will you get? The new software upgrade will enhance the user
experience for DirecTV customers who already have DVRs with TiVo
service built on the Series2 platform. The new software download will
provide these customers with DVR enhancements offered with the TiVo
service, including a Recently Deleted Folder and Overlap Protection(TM),
as well as DirecTV's Remote Booking feature.
Product highlights
* Record programs in HD
* Control your programs with pause, rewind, fast-slow motion
* Save up to 20 hours of HD programming at a time
* Record two shows at once in HD
* Increase your recording capacity with the DVR Expander
* Digital Transition ready
* Search for shows by title, actor, category, or keyword
* Record by actor, director, or even your favorite sports team
* See shows TiVo recommends just for you
* Pre-approve shows and channels for kids
* Schedule shows online from tivo.com
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